Blog news and commentary on how it can affect your websites
StoryBrand is a powerful messaging framework developed by author and business leader Donald Miller. The premise is that your business needs to offer solutions to your customer’s problems. When you clearly articulate your products and services as the answer they’ve been searching for, your business or nonprofit grows in the process. The 7 Parts of the StoryBrand framework The Character Every compelling story or major motion picture revolves around a central character.
Here is where the rubber meets the road. Building a StoryBrand is all about creating a clear message that resonates with your target audience. In the words of Donald Miller, “when you confuse, you lose.” Step #1: Create a BrandScript The first step to building a StoryBrand is to create a BrandScript. This is an elevator pitch. This messaging is the foundation of all your marketing materials.