They feared their worst year.
They had their best year ever.
- Spring subscription renewals far lower than expected
- Expired credit cards and lapsed customers threatening momentum
- Technical insider language confusing a broader audience
- Younger upland hunters not seeing themselves in the brand
- A substantial email list sitting largely untouched
- A podcast with untapped potential as a growth engine
- New marketing plan built around what was actually blocking growth
- Insider language removed, messaging clarified for a younger audience
- Multi-channel campaign across website, Google Ads, social, and email
- Nurture email campaign re-engaged lapsed and non-customers
- Podcast launched and promoted across every marketing channel
- Closed their most profitable year in company history
From Renewal Crisis to Record Year
Four years of 40% growth — then year five arrived with a threat.
When Scout-N-Hunt came on board with Visionary Design Concepts, they had a great product and a loyal audience. What they didn’t have was a marketing strategy to grow. Over four years working together, we built that foundation and grew the business by 40% year over year.
Then year five arrived with a threat that put all of it at risk. Spring automatic subscription renewals came in far lower than expected. Expired credit cards. Lapsed customers. A number that didn’t reflect the business they had built. Scout-N-Hunt feared it would be their worst year ever.
The renewal problem was a symptom. A messaging problem was the cause.
The renewal shortfall was the presenting problem. But when we looked closer, we found something that often hides underneath a tactical issue: a messaging problem. Scout-N-Hunt’s language was using technical mapping terminology that their broader audience simply couldn’t follow. Potential customers weren’t just uninterested — they were confused. When your message requires homework, most people move on.
And the opportunity gap went further. Scout-N-Hunt hadn’t yet tapped into a growing segment right in their wheelhouse: younger upland hunters who were actively looking for exactly what Scout-N-Hunt offered but couldn’t see themselves in the brand. Meanwhile, a carefully built email list was sitting largely untouched, full of people who had gone quiet but hadn’t left.
A clear message. An active list. A podcast that keeps growing.
We developed a new marketing plan built around what was actually blocking growth. We clarified the messaging for a younger audience, removing insider language and replacing it with copy that made the value of a Scout-N-Hunt subscription immediately obvious across their website, Google Ads, social media, and email.
Then we put the email list to work. A nurture campaign re-engaged lapsed subscribers and brought non-customers into the conversation. Finally, we brought all of Scout-N-Hunt’s marketing channels together to launch and grow their first-ever podcast — a new content engine that continues to deepen loyalty with existing subscribers and bring new listeners into the brand.
“Their most profitable year in company history.”
The year that started with fear ended with a record. Scout-N-Hunt closed their most profitable year in company history. Not because the market changed or luck showed up — because we diagnosed what was actually wrong, shifted the strategy, and executed across every channel. Growth became intentional, not accidental.
Something feels off in your marketing but you can’t name it?
That’s exactly what the Revenue Clarity Reset is built to find.
“This was our most profitable year yet!”
“The Marketing Plan created to leverage my podcast and email marketing has given me my most profitable year ever. What a relief since, I was fearing an unprofitable year.”
-Ann Jandernoa, Owner Scout-n-Hunt