Category Archives: sales alignment

By Kelley Patrick, founder of Visionary Design Concepts. Here’s the short answer: Customers don’t compare your marketing to your sales pitch. They compare what you promised to what they actually experience. And most of the time, the gap isn’t that you lied. It’s that you keep talking about what you sell while your customer is thinking about what they’re trying to achieve. Close that gap and the marketing you already have starts working.