Client: Scout-N-Hunt

Our Support: Marketing, Brand Messaging, Website Design, and Email Marketing for this online company serving all of the US & Canada

Scout-N-Hunt is an online subscription map company. Since working with Visionary Design Concepts, they have grown by 40 percent each year but then this last year they hit a road block. Their spring Automatic Subscription renewals were quite low due to expired created cards. Scout-N-Hunt feared it would be their worst year in business and that they would lose many customers.

Visionary Design Concepts was tasked with getting these customers to renew. A new marketing plan was developed. They identified that their messaging was using too much insider language that they didn’t understand. They clarified our messaging for that younger audience then marketed to them through their website, google ads, social media and email marketing.

Scout-N-Hunt had built up a substantial email customer list but was no longer targeting non-customers. Visionary Design Concepts created a nurture email campaign to engage unengaged customers and further grow their email list. Finally, Visionary Design Concept leveraged all Scout-N-Hunt’s marketing channels to promote their Podcast. The Podcast listeners continue to grow. The results, Scout-N-Hunt ended their year with their most profitable year ever.

“The Marketing Plan created to leverage my podcast and email marketing has given me my most profitable year ever. What a relief since, I was fearing an unprofitable year.”-Ann Jandernoa, Owner

Client: National Golf Graphics

Brand Messaging Guide, Website Development, Email Marketing + Copywriting for Worldwide Company

The National Golf Graphics’ website had become outdated and no longer showcased the high-end quality of their products. Peter was also frustrated working with oversea copywriters and looking for a new marketing partner. When Visionary Design Concepts was hired for overall marketing strategy, our first step was to create a BrandScript to identify their ideal client. This guided our brand messaging, website development and copywriting. We made their customers the hero and National Golf Graphics the guide. Working with National Golf Graphics, golf courses can reflect professionalism and be the course every golfer remembers. Organic website visits are up 200% and engagement session length is up 644%. The National Golf Graphics’ website now proudly reflects the top tier products they sell. Peter is thankful to have an email marketing partner in the US.

Client: Pleasant Pond Orchard

Brand Messaging Guide, Website Development + Copywriting for Maine Company

2023 started as an overwhelming battle for Pleasant Pond Orchard. In Spring, a frost killed most of the blossoms on the fruit trees and blueberry bushes before they could even develop. With little hope of selling fruit in the fall, they needed to pivot to make their yearly income. They looked to their bakery to expand products and profit margins. Specializing in from-scratch baked goods, we identified their ideal target customer and how to differentiate them from typical bakeries. Then delivered their brand messaging guide in a BrandScript and One-liner. The owners immediately felt relieved with new talking points to sell their bakery products at the farmer’s market and farm store.

Pleasant Pond Orchard continues to increase their bakery sales product line as it is their largest profit margin even in a successful growing year. We are now their strategic marketing partner. We just launched a new website with StoryBrand copywriting. They are excited that their new website is now a 24/7 sales tool. Next steps to growth include Agritourism opportunities and email marketing strategies.

Client: H and Co Hair Studio

Website Development + Copywriting for Wisconsin Company

Owner Hanna St Clair started a new salon and felt pressure to bring in new clients. She needed a professional website to attract her ideal customers. H and Co. Hair Studio had a small budget so they wanted a website that was built to grow along with their business. And like many new business owners she had limited time so she needed an experienced marketer who would be patient with asset delivery.

Visionary Design Concepts created a professional website with clear messaging to get their ideal customers to request appointments. Our process is simple and flexible to accommodate busy business owners. This website was built to grow as their business grows and new stylists are hired.

“Thank you for your patience in the web design process. Our website is beautiful, professional and easy to read.”
-Owner Hanna St Clair

Client: Sound Forest Management

Marketing, Brand Messaging, Copywriting & Website Design for the Wisconsin based company

As a Forester, Peter helps landowners protect their land and vision with sustainable forest management so they can avoid damage and enjoy their land for generations to come. The problem he faced was tiring, lengthy phone calls when interviewing new clients to see if they were a fit to take on as clients. He needed his website to become a better tool to attract his ideal clients and answer more service questions. 

Visionary Design Concepts clarified their messaging to attract their ideal customers on their website. We better described their value, added former client testimonials and created a three step plan for customers to request services. On the request services we identify their service area and added an online intake form. This form allows Sound Forest Management to quickly identify if they are an ideal customer or not without taking lengthy phone calls. This has given them more hours in the day to provide service to more clients.

“VDC quickly identified how to speak to my customers. My website wasn’t highlighting the biggest reason my customers want to hire me. This has saved my business closing time with new customers. They are educated before my first Discovery call. My business continues to grow & my website is the perfect marketing tool.”-Peter, Owner Sound Forest Management