You know those team meetings where everyone leaves feeling more confused than when they walked in? Not fun, right. Sadly, your customers may experience the same confusion after interacting with your brand.
Here is an easy exercise to put your messaging to the test:
- Grab your team and ask everyone to write down what your company does in two to three sentences.
- Then, have them state the main problem you solve for your customers.
- Go around the room and have each person read their answers out loud.
Spoiler alert: it might sound like each person works for a different company. If this happens, it’s a flashing neon sign that your brand’s messaging needs an overhaul. Don’t worry you are not alone. It’s more common than you’d think.
The Problem: If your team can’t easily describe what you do, how can you expect your customers to understand what you sell? A confused mind says “NO” to the sale!
It’s time to put an end to confusion and bring some clarity into your brand.
This is where our Visionary Design Concepts marketing services come into play. We help brands like yours find the right words to tell your story clearly. So, if you’re tired of feeling divided, let’s unite your team through a clear brand message.
Let’s chat today and watch your brand’s messaging—and sales—soar.