Many brands struggle with their messaging and waste lots of money in this struggle. Here’s the deal: If your message isn’t clear, your audience will just move on. So, how do you know when your marketing message needs an overhaul? Let’s break it down in our list.
- People Don’t Get It
If people keep asking, “So, what exactly do you do?” It’s a flashing neon sign that your message isn’t clear. A strong marketing message should instantly communicate who you are, what you do and what value you offer.
- High Bounce Rate
Your website’s bounce rate can be a big red flag. If visitors land on your site and leave faster than you can say “StoryBrand,” it means they’re not finding what they’re looking for. Your homepage should hook them immediately, making it crystal clear how you can solve their problems.
- Long Sales Cycles
Do you spend more time explaining your services than actually delivering them? That’s a sign your messaging isn’t doing its job. Customers should have a clear understanding of what you offer. If they’re confused, they’ll take their business elsewhere. It is simply too much work to hire you.
4.Crickets on Social Media
We all love a good meme, but if your content isn’t getting likes, shares or comments – something’s off. Engaging posts that resonate with your audience should drive interaction.
- Low Conversion Rates
You’re getting traffic, but your conversion rates are extremely low. This is a classic sign that your message isn’t compelling enough or is targeting the wrong audience. Effective messaging should lead your audience down a path to conversion. It should be easy for them to say, “Yes, I need to buy this!”
- You’re Lost for Words
If you find yourself struggling to describe your business, it’s a major clue that your messaging needs help. A well-crafted marketing message should roll off your tongue. If it doesn’t, it’s time to clarify your message.
- Your Team Is Confused
If your own team can’t describe what you do, you’ve got a problem. Your employees are your biggest advocates; they should be able to communicate your value easily. A clear, unified message starts from within.
Your brand voice should be like your favorite pair of jeans—a perfect fit. Consistency in your messaging builds trust and recognition. If you confuse, you lose.