Category Archives: storybrand

Your website isn’t just a page—your elevator pitch and your chance to make a lasting impression. It’s your 24/7 sales powerhouse. But let’s face it: even the most stunning designs can fall flat if your words don’t connect.

Many brands struggle with their messaging and waste lots of money in this struggle. Here’s the deal: If your message isn’t clear, your audience will just move on. So, how do you know when your marketing message needs an overhaul? Let’s break it down in our list.  People Don’t Get It If people keep asking, “So, what exactly do you do?” It’s a flashing neon sign that your message isn’t clear.

You know those team meetings where everyone leaves feeling more confused than when they walked in? Not fun, right.

A framework that amplifies and clarifies your marketing message. Many quality marketers will tell you that your brand needs to tell a story. But very few tell you HOW. Enter: the StoryBrand framework The StoryBrand framework is a seven-part messaging system that invites your audience into a story about your brand.

StoryBrand is a powerful messaging framework developed by author and business leader Donald Miller. The premise is that your business needs to offer solutions to your customer’s problems. When you clearly articulate your products and services as the answer they’ve been searching for, your business or nonprofit grows in the process. The 7 Parts of the StoryBrand framework The Character Every compelling story or major motion picture revolves around a central character.

Here is where the rubber meets the road. Building a StoryBrand is all about creating a clear message that resonates with your target audience. In the words of Donald Miller, “when you confuse, you lose.” Step #1: Create a BrandScript The first step to building a StoryBrand is to create a BrandScript. This is an elevator pitch. This messaging is the foundation of all your marketing materials.